Blog: Where you can learn from us.

Adrianna Mieras
Senior SEO Strategist
Mobile optimization continues to be a major part of SEO. With more people accessing the internet through tablets and smartphones, Google favors websites that create good mobile user experiences. One way to achieve these experiences is through a responsive website. This clean, simple page hierarchy...
Adrianna Mieras
Senior SEO Strategist
Search engine optimization isn’t easy to understand, which results in a lot of misconceptions. Part of this comes from the fact that SEO continues to evolve, and what worked one day might not the next. Things like keyword stuffing and link schemes are just a couple examples of SEO tactics that were...
Adrianna Mieras
Senior SEO Strategist
Over the past year, locals started to notice colorful expression in various iconic areas around Belmar. Murals bring glimpses of light on rainy days to some and inspire the tasteful imagination of others. Creativity in our community will influence vast possibilities for generations to expand their...
Adrianna Mieras
Senior SEO Strategist
Once there are myths and misconceptions that evolve around a certain topic, they never seem to go away. Such is the case with search engine optimization. Although SEO has been around for almost as long as the search engines, the opinions and attitudes toward it have been up and down. Regardless of...
Adrianna Mieras
Senior SEO Strategist
Bad advice on the internet comes in all different flavors. Whether it’s entering the dating scene, parenting your kids or managing your hard-earned money, there’s no shortage of advice. Some is good, some is tolerable and some is downright awful. We’ve all come to accept the fact that the internet...
Adrianna Mieras
Senior SEO Strategist
If you were surprised to hear that Google released its 160-page Search Quality Rater’s guide last month, you weren’t alone. Over the years, the SEO community has become accustomed to getting their information second-hand. Some comes from predictions based on independent research, while others come...
Adrianna Mieras
Senior SEO Strategist
How PPC, SEO & Retargeting Capture Students Think back to the time when you applied for college. You probably didn’t have the luxury of hopping online, researching programs that fit your criteria and then submitting an application online. Nope. It’s very possible that the Internet wasn’t even...
Adrianna Mieras
Senior SEO Strategist
Changing Trends in SEO Were you ever led to believe that a celebrity was dead when really they weren’t? Premature obituaries are nothing new, but they certainly shake things up a bit. Remember when 2008 news reports circulated that Miley Cyrus had died in a terrible car accident? Or how about...
Adrianna Mieras
Senior SEO Strategist
Would you think it’s possible to get your small company to rank better than a Fortune 500 company like Amazon or eBay? If you’re shaking your head no, think again. Though many marketers gawk at the sound of another search algorithm update, it’s these changes that have leveled the playing field for...
Adrianna Mieras
Senior SEO Strategist
The Relevancy of SEO Keywords Ah relevancy. You’ll hear marketers talk about the importance of relevancy all the time. Relevant content. Relevant messaging. Relevant keywords. But what does it really mean to be relevant, and how do you go about finding these types of keywords to use in your...
Adrianna Mieras
Senior SEO Strategist
How SEO Increases Enrollment SEO is not just for big businesses. It makes a huge difference for your higher institution’s marketing campaigns and online presence. In fact, as many as 67% of Internet users use search engines as their first source of information in the college search. The majority...
Adrianna Mieras
Senior SEO Strategist
The advent of mobile phone and tablet technologies has had a major impact on the world of web design. Not surprisingly, this change has also put pressure on web analytics providers to do a better job of identifying mobile users and monitoring their behaviors in order to provide website operators...
Adrianna Mieras
Senior SEO Strategist
Natural links are always a staple of good SEO. You’ve probably heard about them many times when reading about SEO, hearing them referred to as “natural,” “organic” or “real.” But what exactly are natural links, how do you get them and how do they influence SEO? Many marketers are missing the mark...
Adrianna Mieras
Senior SEO Strategist
Does all of your web copy sound the same, as though someone has just inserted keywords into a form letter and pasted it up? This is an all too common problem when it comes to web content because it is frequently written by inexperienced writers or bored professionals with no personal link to the...
Adrianna Mieras
Senior SEO Strategist
By now you know that money doesn’t grow on trees. It can’t be found at the ends of rainbows either. Sure, some people get lucky with inheriting money, but for the vast majority of us, money management is essential to surviving. This couldn’t be more true for business owners who need to watch where...
Adrianna Mieras
Senior SEO Strategist
When you get a notice from Google saying that your website has unnatural links pointing to it, the search giant wants you to use the disavow tool to remove them. Sounds easy enough, right? Before you get ahead of yourself, it’s important to know that the disavow tool has some limitations. Knowing...
Adrianna Mieras
Senior SEO Strategist
Whenever you read about content, one of the most frequent suggestions you’ll get is to produce content that is fresh and relevant. Most content writers heed this advice and create content that is updated regularly, pertains to their audience's needs and includes current facts and figures. This is a...
Adrianna Mieras
Senior SEO Strategist
In a world where instant gratification is the norm, it’s difficult for brands to develop insightful content that does more than just attract. In other words, brands are focusing way too much on generating leads and not enough on converting those leads into genuinely interested readers and engaged...
Adrianna Mieras
Senior SEO Strategist
Local SEO is a key consideration for businesses that want to be found in the top listings of the local search results. Though they may sell products or services to customers all over the country or world, there is something powerful about capturing the local market. And many businesses do operate...
Adrianna Mieras
Senior SEO Strategist
SEO has changed significantly over the years, and some people have even gone as far as to say that it’s dead. Don’t underestimate the power of SEO, though, as it still plays a major role in how your website ranks. Old tactics that worked well in the past won’t do you any favors today, so it’s...
Adrianna Mieras
Senior SEO Strategist
With a name like Mobilegeddon, Google’s last update had to be big. All the hype surrounding the mobile-friendly update sent many webmasters into a frenzy, particularly those who knew their mobile websites could probably be better. And with estimates that 40% of top websites could be affected by the...
Adrianna Mieras
Senior SEO Strategist
Yes! You’ve made it to the first page of Google. It looks like your hard work and SEO strategy are finally paying off. But is that where the ranking battle ends? Once you’ve made it this far, do you still need SEO? The short answer is, “Yes.” Unfortunately, SEO is a never-ending race. Just because...
Adrianna Mieras
Senior SEO Strategist
If you had to make a list of three people who know the most about you, who would it be? For most of us, it would include some combination of parents, spouses and best friends. After all, these are the people who spend the most time with us, have seen us through good and bad and perhaps even raised...
Adrianna Mieras
Senior SEO Strategist
Panda Penalties, the bane of websites trying to climb the Google search engine rank everywhere. There are dozens of Panda Penalties, which are automatically given for bad website behavior. Google frequently updates Panda. In 2014, they issued a major overhaul of the algorithm, updating to version 4...
Adrianna Mieras
Senior SEO Strategist
By now you know that Google is not one to share their secret sauce. They tend to keep the dates of upcoming algorithm updates quiet, even going so far as to launch one without warning. Google is also reluctant to give too much information on the signals they use for ranking websites. Yet back in...
Adrianna Mieras
Senior SEO Strategist
A major factor in driving conversions and increasing page views is the quality of the content. If it’s useful, interesting, and has a compelling call to action, it improves your rankings. If it’s generic, riddled with misspellings, and stuffed with keywords, it can hurt your rankings. Obviously,...
Adrianna Mieras
Senior SEO Strategist
Since the inception of marketing, ideas and intuition have driven the field. In the past, customer surveys were expensive to collect and often were not representative of the average consumer. Digital tools have made data easier to gather, and today, marketing is increasingly reliant on data. The...
Adrianna Mieras
Senior SEO Strategist
Many people discussing SEO and content marketing treat the two practices as separate, like oil and water. The reality is that they both complement one another. SEO allows people to find your website, and great content keeps them there (and drives conversions). Social media, on the other hand, can...
Adrianna Mieras
Senior SEO Strategist
For the past two decades, Google has been toying with marketers’ emotions as change after change has come down the pipe. Beginning with a general uproar in search algorithm processes in 2002, Google carried out a series of changes that have kept marketers and business owners on their toes for years...
Adrianna Mieras
Senior SEO Strategist
Work gets busy. Life gets even busier. Focusing on the nitty gritty details like how your website attracts customers and keeps them hooked can seem secondary at times. And, you may even be feeling that you’re better off than some competitors because at least you have a professionally designed...
Adrianna Mieras
Senior SEO Strategist
Since brands have to extend themselves on many channels - online, in person or by phone - it’s difficult to provide optimal customer experiences at all times. Take mobile for instance. Mobile is growing in popularity, and businesses have made sure to have some type of presence on this platform....
Adrianna Mieras
Senior SEO Strategist
By now you know that any content you publish on the web should be of high quality. With all the great content out there, you certainly don’t want anything boring or mediocre to be traced back to your company. But what exactly does ‘quality’ look like on paper? Everybody has a different definition...
Adrianna Mieras
Senior SEO Strategist
Landing pages are one of the handy tools that marketers have in their arsenal. When used correctly, landing pages do an excellent job of engaging people and keeping them on track with the desired action, whether it’s signing up for a free trial or giving an email for a monthly newsletter. Plain and...
Adrianna Mieras
Senior SEO Strategist
Even with the surge in popularity among mobile devices, many companies are still without an optimized mobile website. Why? Mainly because they lack the resources or don’t see the value in one. If you are one of these businesses, it’s easy to fall into the trap of thinking that everything is A-OK....
Adrianna Mieras
Senior SEO Strategist
Even though you’ve been planning for the holiday season for quite some time, you probably still feel somewhat unprepared. A lot is crammed into a couple of short months, so you can’t slack from Halloween till the end of the year. If you do, you could miss out on potential leads and sales while your...
Adrianna Mieras
Senior SEO Strategist
Google may get most of the attention, but Bing is quietly keeping up with the search giant in the mobile SEO game. Back in March, you may not have noticed anything special about Bing’s mobile search results compared to what you would see on a desktop. Around this time, it was announced that Bing...
Adrianna Mieras
Senior SEO Strategist
It has been over a year since Google rolled out an update to their Penguin algorithm, and they’ve been hinting at the possibility of a new one for quite some time. We’ve been around long enough to know that a Google hint is something to be taken seriously. As of October 17, the update is live and...
Adrianna Mieras
Senior SEO Strategist
The typical cycle that a customer goes through when purchasing a product is much longer than in years past. Between social media, content and increased competition online, a customer has many avenues to cross before they finally decide on whether or not they want to purchase a product. As a...
Adrianna Mieras
Senior SEO Strategist
With Halloween approaching, we felt it was relevant to talk about spiders - Google spiders that is. The purpose of Google’s spiders is to regularly crawl through websites to rebuild their index. Crawls are based on multiple factors, such as PageRank, links to a page and crawling constraints. Any of...
Adrianna Mieras
Senior SEO Strategist
By now you should be aware that Google algorithms aren’t going away anytime soon. Just because you escape one update unscathed doesn’t mean that you’ll be so lucky the next time. And, if you’ve ever been impacted by Google Panda, you know how much time it takes to pick yourself back up, dust your...
Adrianna Mieras
Senior SEO Strategist
It’s not everyday you hear that things may actually be better than they look, but in the case of organic SEO, this may actually be true. A recent study by BrightEdge reported that the majority of websites studied within its Data Cube data set showed organic traffic was the largest source of traffic...
Adrianna Mieras
Senior SEO Strategist
Google Panda hasn’t made too many friends since its inception back in 2011. Even though it’s not well liked, it does have a purpose: determining how happy users are with websites. In order to do this, the algorithm takes various factors into consideration, but it obviously has its flaws. Because of...
Adrianna Mieras
Senior SEO Strategist
The Penguin algorithm affected tens of thousands of webmasters who went on to perform meticulous link audits to be in compliance, only for their effort to have little effect, if any. Perhaps you were one of the many webmasters who spent hours removing or disavowing any link that could be considered...
Adrianna Mieras
Senior SEO Strategist
In 2014, we’ve seen content marketing soar in purpose, function and popularity. In fact, a report by the Content Marketing Institute tells us that 93% of B2B businesses use content marketing as part of their overall marketing plan. With that said, let’s take a look at the hottest content marketing...
Adrianna Mieras
Senior SEO Strategist
Redesigning your website can be a smart move, especially if it’s outdated and lacks user-friendly features. The trouble is that redesigns get complicated quickly because there are many people giving feedback. The SEO team wants to keep your rankings intact. The development team wants to launch a...
Adrianna Mieras
Senior SEO Strategist
Google loves their animals, and now they’ve implemented another update - the Pigeon update - that is designed to produce more relevant, useful and accurate local search results. The algorithm makes changes that are visible within the Google Maps and Google Web search results. The reason for its...
Adrianna Mieras
Senior SEO Strategist
Prioritization is one of the hardest parts of everyone’s day. In the marketing world, you spend a large part of your day prioritizing keywords, tactics, outreach, metrics, clients and meetings. It’s exhausting just to get through your eight hours, and you can’t help but wonder how some people are...
Adrianna Mieras
Senior SEO Strategist
How Google Panda works is somewhat of a mystery, at least to the typical user. In the most basic terms, Panda is another way to reorder the search results based the website’s content quality. This leaves users with fresh, relevant search results based on their search query.   Back in 2011, Google...
Adrianna Mieras
Senior SEO Strategist
Ninety percent of all the data in the world has been generated over the last few years. This data is constantly being produced by logging onto our computers and mobile devices or having our behavior tracked by cameras and card usage. Big data is changing the way our world operates and the way that...
Adrianna Mieras
Senior SEO Strategist
Marketers are always looking for creative ways to take their business to the next level, so it’s refreshing when a new tool comes along that can actually have a positive impact. Such is the case with Google My Business, a one-stop shop for small business owners who want to increase visibility and...
Adrianna Mieras
Senior SEO Strategist
No exact formula is present for promoting blog content organically, which can make things difficult for marketers. The most common methods for increasing blog traffic include guest blogging and social media. But, another variable exists that hasn’t gained much positive traction over the years:...
Adrianna Mieras
Senior SEO Strategist
Panda 4.0 was rolled out less than a week ago, and its impact on Google’s search results didn’t go unnoticed. The Panda algorithm was originally designed to boost high-quality content sites while pushing down low-quality ones in the search results to give users the best results possible. Panda has...
Adrianna Mieras
Senior SEO Strategist
No one wants to trigger Google’s spam filter, but the fact is that it happens. With manual penalties, you will be informed by Google in Webmaster Tools, so it makes it easier to fix the issue. Algorithmic penalties are a bit trickier, though, because you may not know that you triggered a spam...
Adrianna Mieras
Senior SEO Strategist
It has been three years since Google Panda made its introduction, and a lot has changed for the web-verse since this time. The initial goal of Panda was to give users fast, relevant answers to their search queries. At the time, Matt Cutts and Amit Singhal admitted that in order to reach this goal,...
Adrianna Mieras
Senior SEO Strategist
Is it possible that websites with better security will be rewarded by Google? Possibly. Matt Cutts, Google’s head of search spam, has shared with some individuals that he would like to see sites be rewarded for having increased security on their site. In fact, at SMX West, Cutts admitted that he...
Adrianna Mieras
Senior SEO Strategist
If you have an older website that has a strong track record and has continually ranked well over the years, it’s easy to get complacent. After all, what’s not broken doesn’t need fixing, right? Unfortunately, many older sites are seeing their once solid websites drop in placement, and they can’t...
Adrianna Mieras
Senior SEO Strategist
When Penguin 2.1 was launched last October, it created madness in the SEO community. Thankfully, we all survived. But while this was going on, MathSight was quietly gathering data to uncover the secret to beating Penguin 2.1 and hopefully other updates in the future. Google is generally very vague...
Adrianna Mieras
Senior SEO Strategist
Imagine that you are searching for a landscape company. You do a few general searches using keywords like landscape companies in New Jersey, affordable landscaping near me and lawn maintenance companies NJ. After doing a few searches, you narrow down the list to the companies you saw consistently...
Adrianna Mieras
Senior SEO Strategist
By now, you’ve probably heard plenty about Google’s new Keyword Planner Tool, which replaced the Keyword Tool last fall. Besides giving the name a refresh, the tool has another surprise in store: hiding keywords from marketers. Ouch. Basically what the Keyword Planner does is encrypt all searches...
Adrianna Mieras
Senior SEO Strategist
Local SEO is more important than ever thanks to an increase in mobile devices and usage. In order to get people through your door, you need to have a strong local campaign that attracts and maintains local customers. Fortunately, there are many free, simple and effective techniques involving local...
Adrianna Mieras
Senior SEO Strategist
Debating who the next entity is to take over the world is always grounds for an interesting discussion. While the majority of people will gravitate toward a particular person, we tend to think that it will be something much more omnipresent: Google. That’s right - we said it - Google is taking over...
Adrianna Mieras
Senior SEO Strategist
Google never fails to impress when it comes to how their browser indexes and sorts through information to deliver the most accurate, high-quality results to users. It’s almost like a game where the rules are always changing, so we never know what to expect. One month, we’re moving along in the...
Adrianna Mieras
Senior SEO Strategist
You hear about them all the time: meet black hat SEO and white hat SEO. Maybe you don’t know everything there is to know about these two terms, but you do know that “black” is bad and “white” is good. The irony is that black hat and white hat SEO is not so black-and-white. Maybe you’ve already...
Adrianna Mieras
Senior SEO Strategist
Google+ hasn’t always been a highly sought after social networking site for marketers, but that scene is rapidly changing. More marketers are discovering the undeniable benefits to using this platform, one that has been built entirely for the professional world yet in a relevant way that includes...
Adrianna Mieras
Senior SEO Strategist
In September of this year, Google announced a new search algorithm that went into effect, impacting 90 percent of searches worldwide. This new algorithm was named Hummingbird. (Google really loves their animals.) This change was said to be one of the largest since the Caffeine Update in 2010, even...
Adrianna Mieras
Senior SEO Strategist
It’s no secret to today’s marketers that links are beneficial to SEO - but only sometimes. If your marketing is too self-promotional, it could be harmful to your search rankings. If you’re liberal about getting links - or you’ve actually paid for them (gasp!) - this is also harmful to organic...
Adrianna Mieras
Senior SEO Strategist
For webmasters who have been hit by Google Panda, it’s normal to feel frustrated and angry about the damaging effects. Panda targets low-quality content and poor engagement, but the criteria for evaluating websites isn’t quite so black and white. In fact, many websites sit in a gray area where they...
Adrianna Mieras
Senior SEO Strategist
The New Jersey State League of Municipalities is a voluntary association that is designed to help local communities do a more efficient job at self governing. Through information, new law updates and practical examples, local officials throughout the Garden State know where to come for up-to-date...
Adrianna Mieras
Senior SEO Strategist
Penguin 2.1 has been launched 4 ½ months after the previous Penguin update, and although it appears to be a data refresh, some webmasters report getting hit hard by the algorithm change. It often takes several weeks to determine the impact from these updates as more webmasters come forward and...
Adrianna Mieras
Senior SEO Strategist
Marketers lose sleep over the metrics that determine page ranking. While the rest of the world is counting sheep, internet marketers are counting Facebook likes and +1s. And, it’s a good thing they are.   Every couple of years, the Moz Data Science Team runs correlation studies to uncover some of...